How views and leads work
Clear answers for agents and owners: what a view really means, how enquiries become leads, and where to track interest on Impahla.
At a glance
- A view is someone opening the full listing detail page - not scrolling past a card in a grid or list.
- An enquiry is a contact request about a specific property (name, contact details, and message).
- Leads pull together interest on your listings so you can follow up from your account.
Listing views
On Impahla, a view means a buyer or tenant opened your property detail page - the full listing with photos, description, and contact options.
It is a real viewing of that listing, not an impression from browsing cards on search results, the home page, or a map pin alone.
- Scrolling past your listing in a results grid or list without opening it
- You or a linked agent opening your own listing (your own previews are not treated as buyer interest)
- Inactive or unlisted drafts that the public cannot open
View counts appear on your listing performance in My Listings, and in lead context under Leads. Eligible agents may also see weekly listing-view trends on the account home scorecard.
Exact numbers can vary over time as people return, filters change, and listings move between active, sold, or rented. Use views as a demand signal alongside enquiries - not as a guarantee of offers.
Enquiries and leads
An enquiry (contact request) is when someone uses the contact form on a listing to send their details and message - for example a general enquiry, arrange a viewing, or apply to rent (where those options apply).
Enquiries arrive in your inbox contact requestsso you can reply and manage the conversation. Buyers may also reach you via the contact details shown on the listing (phone, email, or WhatsApp when available).
A leadis Impahla's product record of interest on a listing. Leads can start when someone opens a listing detail page, and they are strengthened when that person (or the same browsing session) submits a contact request.
In practice: views show browse interest; enquiries show intent to talk. Leads help you see both in one place under Account - Leads, with status and activity you can act on.
Lead tools and analytics can depend on your role and plan entitlements. If a section is not available in your menu, check Account - Pricing or contact support.
- Respond quickly to contact requests - speed often matters more than another photo.
- Watch the mix: many views and few enquiries may mean price, photos, or copy need work.
- Keep listings accurate and active so buyers land on a page worth enquiring about. See the Property Listings Guide.
- Want more surface time? Premium / featured placement can increase how often buyers open your detail page.
Agent FAQ
Does scrolling past my listing in search count as a view?
No. Only opening the full property detail page counts as a view on Impahla.
If I open my own listing, does my view count go up?
No. Opens by the listing owner or a linked agent on that property are not counted as buyer interest.
Is every view a contactable lead?
Not always. Many visitors browse before sharing contact details. Enquiries are the clear intent signal; views still show demand and help explain the funnel.
Where do I manage enquiries day to day?
Start with contact requests and leads. Listing-level stats sit under My Listings.
Ready to track your interest pipeline?
Open your account, check listings performance, and follow up on fresh enquiries.